Articles
Practice notes on the five axes.
Depth on individual modules of the Creative Engineering framework. Written for marketing leads, founders and agency owners who want to build AI, not improvise it.
Framework
7 min read
What is Creative Engineering? A framework for AI marketing operations
Most marketing teams use AI to do what they already did — just faster. Creative Engineering inverts that: system first, output second.
Framework
9 min read
The five axes of a durable marketing stack
Most marketing teams optimise the wrong axis. Here's the order in which a marketing stack becomes stable — and the symptom that tells you you skipped a step.
Identity
6 min read
AI brand voice: how to write an Identity file for AI agents in 30 minutes
If your AI output "doesn't sound like you", it's almost never the model. It's that your brand book doesn't work as a prompt. The fix: 1-3 pages of plain text, written in 30 minutes.
Where your stack stands today
The articles point at symptoms. The assessment measures them — 20 yes/no questions, 4 minutes, free.