Module 02Module 02 · Weeks 1–2

The 5-axis framework in practice.

Identity → Context → Production → Measurement → Automation. Each axis with the tool you actually have — not the ideal one. In the live session we work on your setup directly.

DURATION

Weeks 1–2 · ~5 hrs

FORMAT

Video · template · live session 1 (90 min)

LEVEL

Theory-to-practice bridge

By the end of this module

You know the 5 axes, have mapped them onto your own setup, and know which axis is currently the bottleneck. The plan for modules 03–04 is locked in.

Prerequisite

Module 01 completed. Status-quo score on hand.

What you achieve

→Explain the 5 axes in 30 seconds — on a whiteboard sketch
→Know at least 2 concrete tools/patterns per axis that work today
→Have named and prioritized your own bottleneck axis
→Get 1:1 feedback on your own mapping in the live workshop

Topics in detail

Axis 1 (identity): brand voice as a prompt-inheritable file instead of a PDF — operational rules, not adjectives

Axis 2 (context): institutional knowledge, customer language and asset findability as searchable markdown

Axis 3 (production): brief templates, voice-check gates, reference stack — output through systems, not from scratch

Axis 4 (measurement): dashboard reduction, attribution quick wins, learnings documentation per campaign

Axis 5 (automation): first unsupervised tasks, verification gates, the jump from assist to run

Mapping exercise: break down your current setup into the 5 axes

Live session 1: mapping review, bottleneck identification, group prioritization

Your deliverable

A completed 5-axis mapping of your setup + named bottleneck axis + prioritization for the next 3 weeks.

← Previous module

Modul 01

Mindset shift: systems instead of campaigns.

Next module →

Modul 03

Your Agentic OS — layers 1–3.

Reserve your seat

Bootcamp Q3 2026. Early access €497 (regular €997). Join the waitlist.