Module 01Module 01 · Week 1

Mindset shift: systems instead of campaigns.

Before the toolkit makes sense, the logic has to. One hour of theory, two hours of self-assessment — by the end you know where you actually stand and what the next 4 weeks decide for you.

DURATION

Week 1 · ~3 hrs

FORMAT

Video · self-assessment · async

LEVEL

All participants

By the end of this module

A documented status-quo score across 5 axes, a clear hypothesis on which campaign logic currently holds you back, and a 4-week roadmap sketch.

Prerequisite

None. Having three examples of your current marketing output (mail, post, brief) handy helps.

What you achieve

→Name the difference between campaign logic and system logic concretely — not abstractly
→Score your own marketing status across 5 axes (brief, voice, memory, verification, cadence)
→Understand why "more tools" doesn't solve the problem — and what does
→Identify three levers in your setup with the biggest ROI
→Enter the hands-on modules 02–04 with clear expectations

Topics in detail

Definition: what makes a system (vs. a campaign) operationally — reusability, memory, verification, cadence

The 5 diagnostic questions that immediately show where your setup leaks

Status-quo audit: a 30-minute exercise to measure your current marketing machine

Compound effects: why today's investment pays off disproportionately in month 3

Common anti-patterns ("AI tools stacked", "voice doc as PDF", "rewriting briefs from scratch")

Roadmap sketching: your 4-week hypothesis as a one-pager

Your deliverable

A completed status-quo score (5 axes × 0–10) plus a 1-page 4-week roadmap sketch you bring to module 04 (live session 2) for discussion.

Next module →

Modul 02

The 5-axis framework in practice.

Reserve your seat

Bootcamp Q3 2026. Early access €497 (regular €997). Join the waitlist.